LUUPLI SOCIAL APP
Luupli is a conceptual social media app designed to help creators, influencers, and businesses track their growth and engagement in one place. My work on this project focused on designing the dashboard features within one week, exploring both light and dark modes for flexibility.
Research Approach
Instead of user interviews or personas, I conducted a competitive analysis of existing platforms such as Linkedin, Tiktok, Instagram, Facebook, YouTube Analytics (Studio) and X (Twitter).
Tiktok - Excellent post performance breakdown, but limited long-term growth analytics.
LinkedIn- Strong professional engagement metrics, but cluttered navigation.
Instagram - Visually appealing insights, yet lacks depth in reporting.
Facebook- Provides demographic and engagement data, but often overwhelming with too many metrics.
YouTube Analytics (Studio) - Advanced revenue and watch-time insights, but requires effort to interpret.
X (Twitter)- Clear impressions and engagement data, but lacks visual appeal and growth context.
From these observations, I identified the opportunity to create a balanced dashboard that combines clarity, visual appeal, and financial tracking (revenue), addressing the weaknesses of existing tools.
Also, both light mode and dark mode options were created to improve accessibility and user preference.
I did a competitive analysis from competitors here.
Features
Wireframes
Video
Color
Typography
Outcome & Impact
Outcome & Impact
Designed a dashboard system that reduces complexity and presents key insights in an organized, digestible way.
Integrated revenue analytics alongside engagement data, helping users connect performance to financial outcomes.
The design provides a single source of truth for creators and businesses managing multiple social channels.
Clear data visualization empowers users to track progress, identify growth patterns, and make informed business decisions.
Reflections
Working within a one-week timeline, I focused on clarity, simplicity, and competitive benchmarking across six major platforms. While I was able to cover the dashboard features including revenue, I see opportunities for deeper exploration in user flows, interactions, and customization options.
Next Steps
Conduct usability testing to validate dashboard clarity.
Expand design to include content scheduling, notifications, and advanced monetization tracking.
Integrate feedback loops for personalized insights and recommendations.
